The February 2015 ratings period is now in the books, here is a look at what viewership looks like in Boston.
The competition is in the Adults 25-54 advertiser friendly demographic, WCVB still won the total households and persons 2+ demographic.
View the full WCVB NewsCenter 5 ratings press release here
View the full WFXT FOX 25 News ratings press release here
A Quick Note On Ratings Coverage
New England One has decided to stop posting press releases in full regarding ratings, unless only one station in a market responds to our requests. Boston, specifically, is a highly competitive news market. Ratings equal dollars, and dollars equal jobs. Real people are behind every news operation, and no matter if they are in first place or last place work really hard to bring you the news. Our job is to inform you, and let you come to an opinion based on fact. If our facts are ever wrong, we will correct them and tell you.
I think that providing only rating numbers with no editorializing is the best route to go. We will continue to link to the full press releases of the stations that send them. Posting ratings this way lets each party celebrate their success, and keeps our coverage fair.
The graphics (as shown above) will show the numbers, and who won highlighted. Feel free to share your opinion on this in the comments below.
February Sweeps - Boston
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