WPRI/WNAC Have a Strong May Ratings Period

Eyewitness News on WPRI 12 and Fox Providence had a strong May 2014 ratings period – winning four newscasts and becoming the only local news station to gain viewers in local news share in the Providence/New Bedford television market.

 

Highlights include:

 

• Eyewitness News at 10 p.m. on Fox Providence was the #1 late news

• Eyewitness News at Noon was #1 in its time period

• Eyewitness News at 5 p.m. was #1, tied with WJAR

• Eyewitness News This Morning was the #1 newscast weekdays at 4:30 a.m., tied with WJAR

• Eyewitness News at 6:30 p.m. on Fox Providence grew Adults 25-54 by 75%

• WPRI.com grew its digital audience by 24%

 

This May, Eyewitness News finished first in four newscasts. More specifically, Eyewitness News This Morning at 4:30 a.m. on WPRI 12 was #1 with Adults 25-54, up 100% year to year. Eyewitness News This Morning at 7 a.m. on Fox Providence continued its growth in key demos, up 17% with Adults 25-54. Eyewitness News at Noon was once again #1 with Adults 25-54 and Adults 18-49.

 

Also in May, Eyewitness News Live at 5 p.m. finished in first place, tied with WJAR, in Adults 25-54. Eyewitness News at 6:30 p.m. on Fox Providence grew in Adults 25-54, with 75% growth in the time period year to year and up 14% from February 2014 to May 2014. In the late news race, Eyewitness News at 10 on Fox Providence was #1 with Adults 25-54.

 

“On a daily basis, we’re delivering on our promise to viewers,” says Eyewitness News Director Karen Rezendes. “The Eyewitness News team consistently demonstrates our Coverage You Can Count On brand with our approach to covering breaking news, tracking and alerting viewers to severe weather, and consistently giving our audience investigations that matter to them.”

 

Top investigations included:

 

• Target 12 Investigation triggers 38 Studios probe
• Out-of-state company scored when RI hiked beach fees
• Police seizures top $15M in last decade

In other key programming, The Rhode Show on WPRI 12 continues on its path of consistent growth. Rhode Island’s only local, lifestyle, news and entertainment program was up 14% in Women 35+ year to year.

 

WPRI’s growth also extends to its digital multi-screen coverage. According to Adobe Analytics, WPRI.com was up 24% year to year in total page views and up 15% in unique visitors.

 

“Our continued growth is a testament to the entire station,” says Patrick Wholey, President & General Manager of WPRI 12, Fox Providence, and myRITV. “The efforts we’re making in our news and weather coverage, across all of our screens, are resonating with local news viewers, and we’re grateful to them for making Eyewitness News their news of choice.”