WKBN’s existing Ross equipment made their decision to go further with Ross Virtual Solutions very easy. Previously running with a Ross Synergy switcher, OverDrive automation and three XPression graphic engines, WKBN invested in three more XPression systems and UX Virtual Control Software to create the virtual space for each camera, as well as three Furio VR-One robotic heads; one with a Furio Robo Dolly and 6 meters of track.
“WKBN’s goal was to take a fresh look at studio design by integrating the best features of traditional physical sets along with the unique new storytelling features available through augmented reality and virtual sets,” says, Kathryn Mosher-Boule, Manager for On-Air Image and Design for Media General. “Our team worked closely with Studio A Designs and the Ross Virtual Solutions to create the most innovative and practical new set design possible today.”
“By integrating virtual elements into the design of their new set, WKBN has created a seamless blend of virtual computer-generated and practical elements,” says Chris Mollomo, Virtual Design Manager for Ross Video. “It’s a cutting-edge approach and one that I expect we will see more stations adopt in the near future.”
Anthony Ferguson of Studio A Designs, and newly formed Z Space Creative, designed a unique practical set with Augmented Reality and Virtual Set elements integrated into the design. Working closely with Ross Video’s Virtual Solutions design team, Anthony determined what could be done with Augmented Reality and Virtual Sets and crafted his final design using AR / VS in ways that had never been considered before.
“We are extremely pleased to be able to work closely with WKBN on the development of their new state-of-the-art virtual studio from the design phase to its launch on-air,” says Dave Larson, General Manager, Ross Virtual Solutions. “The Media General team has done a great job with their forward-looking approach and we believe they are a great example of how studios are evolving to support better storytelling while providing additional revenue opportunities and lower cost studio design and operating costs, such as AR and VS enabling the creation of in-show advertising and branding.”
