NECN and Telemundo Boston Announce Pet Adoption Initiative

Necn and Telemundo Boston / WNEU today announced they are teaming up with animal shelters across New England on a first-of-its-kind pet adoption initiative – Clear the Shelters – on Saturday, August 15. The Clear the Shelters effort, part of a national initiative spearheaded by the NBCUniversal Owned Television Stations division of NBCUniversal, pairs local television stations with animal shelters across the country to find new homes for homeless pets.
 
“We are thrilled to be working with local animal shelters all across New England to help raise awareness about the benefits of pet adoption,” said Mike St.Peter, General Manager, necn and Telemundo Boston. “On Saturday, August 15 we will all have the opportunity to join in this national day of action to help match homeless animals with their new forever homes. I encourage you all to come out and help us ‘Clear the Shelters’ and give a local pet a chance at a new life.”
 
The Clear the Shelters effort, which is sponsored nationally by Overstock.com, is a national pet adoption drive that will take place in 19 markets across the United States and Puerto Rico, including New England. On Saturday, August 15, 11 NBC-owned stations, 17 Telemundo-owned stations, the NBCUniversal-owned regional news network necn and more than 300 local animal shelters across the country will match up thousands of homeless pets with new homes. This initiative marks the first time that the NBCUniversal Owned Television Stations have joined forces on an initiative like Clear the Shelters.
 
Locally, English- and Spanish-speaking viewers will be able to watch special programming that raises awareness about the actual pet adoption day as well as issues, like the benefits of pet adoption, the situation at New England shelters and the overall efforts happening across New England. Moreover, both stations will engage viewers with news and information across various platforms, including on air during newscasts, online and via social media.
 
necn’s special programming for the Clear the Shelters initiative will begin airing this week in all newscasts and will highlight adoption efforts of animal shelters across all of New England. Spanish-speaking viewers will also be able to watch special programming for the national pet adoption drive on Telemundo Boston leading up to and including Clear The Shelters day, August 15.
 
Additionally, necn and Telemundo Boston, along with the other NBC Owned Stations plus more than 100 NBC affiliate stations will air a 30-minute post-adoption drive special that will be hosted by Natalie Morales, News Anchor and Co-Host of NBC News’ TODAY Show, on Saturday, August 22. Telemundo Boston will also air a post-adoption drive that will be co-hosted by Elva Saray, Host of Telemundo 52 Los Angeles’ (KVEA) daily entertainment show, Acceso Total and Jessica Carrillo, Host and Reporter for Telemundo network’s Al Rojo Vivo (check local listings).
 
Clear the Shelters was initiated last year in the Dallas-Fort Worth market as a partnership between NBCUniversal-owned stations NBC 5 Dallas-Fort Worth / KXAS and Telemundo 39 Dallas-Fort Worth / KXTX and dozens of North Texas animal shelters. The day resulted in the adoption of more than 2,200 homeless animals, the most adopted in one day in North Texas.
 
For more information about the national pet adoption drive, visit www.ClearTheShelters.com. You can follow the initiative on Twitter by using the hashtag #ClearTheShelters.

About necn
Owned by NBCUniversal, necn is the largest 24-hour regional news network in the U.S. Since its launch on March 2, 1992, necn has grown to include 3.6 million subscribers in more than 1,050 cities and towns throughout all six New England states. Necn has established itself as an industry leader and as the only regional news network of its kind to earn a George Foster Peabody Award and the Alfred I. duPont – Columbia University Broadcast Journalism Award, among many other accolades.
 
About Telemundo Boston / WNEU
Owned by NBCUniversal, Telemundo Boston / WNEU is Telemundo’s local television station that serves Spanish-speaking viewers in the Greater Boston area. As one of the 17 stations that make up the Telemundo Station Group, Telemundo Boston delivers its viewers world class programming produced by the Telemundo Network. Telemundo Boston also airs local special community events, daily live weather updates, health and entertainment segments as well as sports programming in Spanish. Sports programming includes the specially produced weekly feature, The Red Sox Report.

 

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