Eyewitness News on WPRI 12 and Fox Providence had a strong November 2014 ratings period - winning 3 newscasts and showing consistent growth, especially with viewers Adults 18-49, the station said.
As we told you at the begining of the month, WPRI was waiting on the Nielsen key demo numbers for this past sweeps period saying that "WJAR [was] a bit premature with their numbers."
Highlights include:
- Eyewitness News at 10pm on Fox Providence was once again the #1 late news
- Eyewitness News at Noon was also #1 again in its time period
- Eyewitness News This Morning was the #1 newscast at 4:30am
- Eyewitness News at 6:30pm on Fox Providence tripled ratings with young adult viewers
- WPRI.com is the #1 local, news website in the Providence/New Bedford DMA
This November, Eyewitness News This Morning at 4:30am on WPRI 12 was #1 in all key demos. The 4:30am news was up 50% year to year with Adults 18-49, doubled ratings Adults 25-54 and tripled ratings with Women 25-54 and 35+. Eyewitness News This Morning from 5am to 7am was up 9% with Adults 18-49, 25% Adults 25-54 and up 20% with Women 25-54. Eyewitness News This Morning at 7am on Fox Providence continued its growth with Adults 18-49, up 75% book to book and up 17% year to year. Eyewitness News at Noon was once again #1 with Adults 18-49 and Adults 25-54.
Also in November, the early evening newscasts on WPRI 12 continue to show impressive growth. Eyewitness News Live at 5pm increased viewership 15% year to year with Adults 18-49 and grew significantly book to book with Adults 18-49 by 88%. The growth with younger viewers continues with Eyewitness News at 5:30pm, increasing 129% book to book. Eyewitness News at 6pm grew its audience in all key demographics, up 46% Adults 18-49, 38% Adults 25-54, 59% Women 25-54 and 21% Women 35+. Another success story, Eyewitness News at 6:30pm on Fox Providence tripled its rating, growing 200% in Adults 18-49. In the late news race, Eyewitness News at 10 on Fox Providence was #1 in both Adults 18-49 and Adults 25-54.
“We truly work for the viewers and we appreciate how much they count on us,” says Eyewitness News Director Karen Rezendes. “The significant growth across our newscasts is a real testament to the content delivered by our news team. Every day, they’re bringing depth and quality reporting to stories that impact viewers in Rhode Island and Southeastern Massachusetts.”
In other key programming, The Rhode Show on WPRI 12 also saw growth with younger viewers. The entertainment and lifestyle program was up 67% book to book with Adults 18-49 and up 25% from last November.
When it comes to digital multi-screen coverage, WPRI.com ranked #1 as the most visited local, news website. According to Adobe Analytics, WPRI.com was up 61% year to year in total page views, 114% in video views, 58% in unique visitors, and 48% in visits.
“We’re thankful to the many viewers choosing Eyewitness News as their source for news and weather information,” says Patrick Wholey, President & General Manager of WPRI 12, Fox Providence, and myRITV. “We’re engaging with our viewers across broadcast, online, mobile and through social media to bring them compelling and informative programming. These most recent ratings show that it’s truly resonating with our Eyewitness News viewers.”
Source: Nielsen Media, November 2014, Adobe Analytics November 2014, Hitwise November 2014
