Nielsen has released its designated market area ranks for the 2014-2015 television season. The ranks tie into advertising dollars due to the estimated reach of TV homes for the stations in each market. The changes go into effect September 27, 2014.
Here are the changes for New England:
2014 2015 +/- DMA 2014 TV Homes % US 2015 TV Homes % US 7 7 Boston 2,433,040 2.101 2,423,640 2.130 30 30 Hartford 999,990 0.863 968,450 0.851 53 53 Providence 614,880 0.531 605,930 0.532 80 80 Portland 395,010 0.341 385,520 0.339 114 115 -1 Springfield 257,130 0.222 248,290 0.218 156 156 Bangor 139,650 0.121 133,890 0.118 206 205 +1 Presque Isle 28,830 0.025 27,990 0.025
Download full 2014-2015 rankings here
Download full 2013-2014 rankings here
Nielsen Releases 2014-2015 DMA Ranks
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