WFSB Wins the May Ratings Race in Hartford

The May Nielsen rating period ended last week and the market leader, WFSB Channel 3 had a dominant performance. The CBS affiliate was #1 in every newscast and showed year to year growth in most time periods.

 

Here is a summary:

• Eyewitness News was #1 4:30 – 5AM Monday - Friday. WFSB was up 10% from last year and more than doubled the household ratings of its closest competitor.
• Eyewitness News was #1 5-5:30AM Monday - Friday and up 9% from last year. They also produced more than double the household ratings of the competition.
• Eyewitness News was #1 6-7AM Monday - Friday.
• Eyewitness News was #1 at Noon and increased its share by 12%.
• Eyewitness News dominated the early evening newscasts at 5PM, 5:30PM and 6PM Monday - Friday winning each half hour. WFSB beat the closest competitor by 57% at 5:30PM and held an almost 3 point rating lead over its closest competitor from 6 – 6:30PM
• Eyewitness News finished the news day #1 at 11PM.

Other ratings highlights for WFSB Channel 3 in May include:

• Better Connecticut showed strong year to year growth in ratings and share from May 2012 and was #1 at 3PM.
• Channel 3 had 12 of the top 20 programs in primetime.
• The Channel 3 Eyewitness News Facebook page grew to nearly 195,000 likes.

"We had great momentum in May and solid year to year growth in nearly every time period", said WFSB-TV Vice President /General Manager Klarn DePalma. "WFSB.com is the number one local TV news and weather website and our social media presence continues to increase. The May sweep was a very good month for the hard working staff at Channel 3."

 

WFSB TV is Connecticut's most watched television station and is owned and operated by Meredith Broadcasting. 

 

From a Press Release