WCVB-TV ABC Channel 5 and The Weather Channel® have formed an exclusive local partnership to provide audiences expanded local, regional and national weather information and to help area businesses market more directly to consumers.
The partnership will enable WCVB to offer advertisers the ability to target the large user base of The Weather Channel online and in the company’s ubiquitous mobile applications. The targeting can be based on a user’s location and/or on the weather. The Weather Channel also offers the ability for businesses to target audiences based on weather conditions and sophisticated triggers that take into account sales activity in addition to weather conditions.
“WCVB always provides the latest weather news and alerts, on multiple platforms, ensuring the most up-to-the-minute forecast is accessible wherever and whenever you need it,” said Bill Fine, WCVB President and General Manager. “WCVB’s Storm Team 5 is recognized as the most accurate and trusted source for weather information in our region. This new alliance with The Weather Channel, the most trusted national weather provider, is a strong collaboration solidifying our position as the go- to source for weather."
“This partnership leverages the national scale of The Weather Channel digital operation, while tying in the community knowledge of a strong media brand like WCVB,” said Ryan Davis, vice president overseeing The Weather Channel Local Platform. “We both care deeply about weather and how it impacts the daily lives of our audience. It’s a perfect fit.”
The Weather Channel launched its Local Weather Platform effort in 2014 to team up with media partners around the country as a way to bolster weather storytelling and advertising leveraging The Weather Channel’s national weather coverage capabilities and advanced ad products. WCVB and other local television stations around the country become the company’s prime partner in a market and can sell on The Weather Channel properties in their location. They also become the exclusive provider of branded regional content to The Weather Channel digital properties.
The partnership integrates video from the media partner into location-specific pages on weather.com and The Weather Channel mobile products, while The Weather Channel provides national weather-related video and products to partners for their digital properties.
For more information, you can contact Mike Wallace, WCVB Digital Sales Manager, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 781-4334182.
About The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.
About Hearst Television
Hearst Television, a national multi-media company, owns and operates 30 local television stations and two local radio stations, serving 26 television markets across 39 states, and reaching approximately 21 million U.S. television households. The company broadcasts more than 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs. The stations operate digital on-line and mobile platforms, reaching more than 25 million monthly unique visitors that extend the company’s brands and content to local, national and international audiences. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst Corporation. The Company’s Web address is www.hearsttelevision.com.
About WCVB CHANNEL 5
WCVB is Boston’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including WCVB Channel 5, wcvb.com, WCVB mobile and MeTV Boston. Founded by community leaders in 1972, WCVB is committed to its mission to serve the region with quality local content. In addition to 30 hours of NewsCenter 5 coverage each week, original offerings include Chronicle, the nation’s longest running local news magazine; CityLine, a weekly urban magazine program; and On The Record, a weekly political roundtable. The station has been honored with numerous prestigious national broadcasting honors including the National Association of Broadcasters Education Foundation's "Service to the Community" award, plus multiple recognitions as Television Station of the Year by the National Gabriel Awards, the National Headliner Awards, the RTDNA Edward R. Murrow Awards, the regional Emmy's, Associated Press Awards, Walter Cronkite Award, duPont Awards and Gracie Awards. WCVB, Boston’s ABC affiliate station, is owned by Hearst Television Inc., a wholly owned subsidiary of the Hearst Corporation, a leading media company whose global holdings include 29 television stations and two radio stations.
