WCVB Channel 5, Boston's News Leader and local ABC affiliate, has won a 2016 Excellence in Local Media Marketing Solutions Awards ("EMMA") for its multiplatform "5 On Opioids - State without StigMA" campaign.
WCVB Channel 5, Boston's News Leader and local ABC affiliate, has won a 2016 Excellence in Local Media Marketing Solutions Awards ("EMMA") for its multiplatform "5 On Opioids - State without StigMA" campaign.
WCVB took home the third place award in this prestigious national competition. The EMMA awards are given by TVB, the not-for-profit trade association of America's local broadcast television industry and were announced at Forward 2016 – Local Broadcast Television's Annual Outlook Conference in New York City late last week.
Recipients of the prestigious EMMA Award are recognized for their creativity in producing a collaborative multiplatform advertising campaign that generated results and value for their client over the past year.
"To be recognized by the TVB, one of the broadcast industry's leading trade organizations, is quite an honor," said Bill Fine, WCVB President and General Manager. "By dedicating all of WCVB's multi-platform resources to this comprehensive campaign, in partnership with MORE Advertising, we were able to assist the Massachusetts Department of Public Health raise awareness and help quell the stigma around opioid addiction in the Commonwealth."
WCVB teamed up with the Massachusetts Department of Public Health and MORE Advertising on the multi-pronged public service "5 On Opioids – State without StigMA" campaign, with the goal of helping to change the way viewers think, talk about and treat people with addiction. Opioid addiction is Massachusetts' greatest threat to public safety and experts say the stigma associated with drug misuse keeps people from seeking treatment. WCVB created a multiplatform campaign to help spread awareness about the damaging effects of stigmatizing drug addiction by showcasing local Boston personalities proclaiming their support for a "State without StigMA."
"As the most trusted medium among viewers with the greatest influence on consumer purchasing decisions, local broadcast television continues to be the leading marketing platform for brand managers and advertisers to reach target audiences," said Steve Lanzano, President and CEO of TVB in a press release announcing the award recipients. "This year's award recipients brilliantly utilized the multi-screen capabilities of local broadcasters' on-air, online and mobile platforms to deliver revenue-generating marketing solutions to advertisers and brands."
