LMN (Lifetime Movie Network), the movie-centric channel of the Lifetime family, enlisted Adolescent to revamp the channel’s identity to reflect the sophistication of its growing audience.
Adolescent’s goal in updating the identity was to create a unique, compelling look for LMN that lived up to its tagline ‘Can’t Look Away.’
Inspiration was drawn by the moment when the lights go down in a movie theater - the moment that lures you in with the promise of riveting drama, intense emotion, and passion rarely experienced in everyday life. Adolescent brought that moment to life with gradients that dim from light to dark, suggesting the dimming of house lights.
The entire package is up and running on LMN. Highlights of the new identity include:
- A wine-inspired palette of colors that shift to reflect the varied themes and moods of LMN’s shows, movies and promos - from Rosé to Shiraz.
- Typography and layout suggest movie tickets and classic cinematic signage.
- The project resulted in an identity both LMN and Adolescent came away excited and enthused with. Both companies look forward to future collaborations.
About Adolescent:
A New York based creative design agency with an international presence. For over 13 years, Adolescent has been responsible for producing innovative, creative work for a variety of projects for brands such as AMC, VH1, The Smithsonian, Food Network, Nickelodeon and The New York Times. The company specializes in creative and design direction, visual identity, motion, animation and video direction, as well as bespoke production.
To find out more about Adolescent and its projects, visit: http://adolescent.nyc/
