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Springfield, MA / Holyoke, MA

Demographics:

DMA Rank
Population 2+
114
596,588
TV Households
Cable Penetration
249,430
76.6%
African American HH Rank
Hispanic HH Rank
110
64
Asian HH Rank
Ad Penetration
96
15.1%

 

Stations:
WHTX
 
 
 
WDMR
WGBY
  

 

Market Profile:

Key Industry/Employment:

  • Manufacturing is the mainstay of Springfield’s economy and the service industry is a growing sector of importance. The industrial base includes significant insurance, chemical, paper, government and health care facilities. Top employers in Springfield include Baystate Health System, Springfield Public Schools and Sisters of Providence Health Systems. Companies headquartered in Springfield include Merriam-Webster Inc. and the retail food company Big Y Foods Inc.
  • In 2008 the largest industries in Holyoke include retail trade, health care and social assistance, accommodation and food services and manufacturing. Holyoke is also advanced in green energy. Holyoke’s biggest companies include Cisco and Holyoke Mutual Insurance Company.

Local Economy:

  • Recent development in Springfield includes $18 million in State Street improvements, $71 million to construct the new MassMutual Center across Main Street and a new $53 million Federal courthouse on State Street. The new 80,000- square-foot New England Medical Center in the city’s Memorial Square neighborhood will serve the medical office needs of independent physicians and medical laboratories in the Pioneer Valley.
  • Holyoke is a center for job growth and business development incentives. It has unique tax and assistance services that increase incentive for investment.
  • Holyoke Mall is western New England’s largest shopping destination. Latest additions include Megan’s Treasures, Teavana and Elle Jewelry.
  • The Canalwalk in Holyoke is an urban revitalization project that will create a pedestrian and bicycle promenade along the City’s historic canals. Its features include a 12-20-foot-wide promenade and canal-front landscaping.

Most Popular Lifestyle Choices:

  • Springfield and Holyoke residents like automobiles. They are over 15% more likely to buy a new or used premium sporty vehicle. They are also more likely to buy any new or used sporty vehicle and any new or used pickup.
  • Civic engagement is important. They are 10% more likely to belong to a veterans club and nearly 10% more likely to belong to a country club.
  • They travel close to home. They are 10% more likely to travel domestically to Maine, New Hampshire and Vermont.

Some Unique Characteristics:

  • The Titanic Historical Society, Inc. in Springfield was established in 1963 and is the original and largest Titanic society in the world.
  • Dr. Seuss, born in Springfield, is celebrated at the recently constructed Dr. Seuss National Memorial Sculpture Garden at Springfield’s Quadrangle.
  • Princeton Review Guide’s 2011 edition of its annual guidebook ranks Mount Holyoke #1 for “best classroom experience.” Holyoke is at the center of New England's Knowledge Corridor, which extends from the Vermont border to just below Hartford.
  • William G. Morgan invented the volleyball at the Holyoke YMCA in 1895.