Burlington, VT/ Plattsburgh, NY

Demographics:

Stations:

WCAX	WPTZ	WVNY	WETK
WYCI	WFFF	WVER	WVTB
	WNNE	WVTA

Market Profile:

Key Industry/Employment:

Large employers in the Burlington area include: Fletcher Allen Hospital, the University of Vermont, IBM, IDX, Ben & Jerry’s, Verizon, Burton Snowboards, and Seventh Generation, maker of eco-friendly cleaning products.

The largest employment sector in Burlington is trade, transportation, and utilities. There is a growth in e-commerce and e-marketing companies in Burlington, such as Dealer.com, MyWebGrocer.com, and Kea Group, all of which expect significant growth in the coming year.

Pickup trucks, SUVs, and sporty vehicles are popular in Burlington. Residents are more likely to believe that a used car is as good as a new one and to believe that American car companies set the standard.

Residents are more likely than average to have done renovation or remodeling in the last year and to have done the remodeling work themselves. Popular outdoor activities in Burlington include hunting, fishing, power boating, camping, gardening, backpacking, and hiking.

Unemployment Rate

• 4.3%

SMSA Total Retail Sales

• $18 million

Interesting Facts

• Lake Champlain has 81 species of fish and is considered one of the best bass fishing lakes in the United States, listed as number five by bassmaster.com.
• Lake Champlain is home to the oldest known fossil reef in the world being 450-480 million years old, but there may still be a dinosaur in the lake.
• At the peak of the Ice Age, Vermont was covered by glaciers. The retreating ice compressed the rocks and allowed the Atlantic Ocean to create an inlet into what is now New England and Eastern Canada.