Bangor, ME / Auburn, ME

Demographics:

Stations:

WLBZ	WABI	WVII	WMEB
WMED	WFVX	WBGR

Market Profile:

Key Industry/Employment:

Large employers in the Burlington area include: Fletcher Allen Hospital, the University of Vermont, IBM, IDX, Ben & Jerry’s, Verizon, Burton Snowboards, and Seventh Generation, maker of eco-friendly cleaning products.

Local Economy

The 2009 per capita personal income for Bangor was $33,947.

Most Popular Lifestyles

• Bangor residents are 43% more likely to own a pickup truck. They reported more than average that they purchased used and domestic vehicles and that American car companies set the standard.
• Residents are more likely than average to prefer to pay cash for their purchases, believe the stock market is too risky, and report that they know nothing about finance and investments.
• Popular outdoor activities in Bangor include hunting, fishing, camping, power boating, and gardening. Residents are 43% more likely to be members of veterans clubs and slightly more likely to be members of civic clubs.
• Home improvement is popular in Bangor. Residents are slightly more likely to report that they did remodeling or home improvements in the last year and 22% more likely to report that they did the work themselves.

Some Unique Characteristics

• Maine has 5,500 miles of coastline and about 2,000 islands off the coast.
• There are 542,629 acres of state parks in Maine, including Allgash Wilderness Waterway, Acadia National Park, and Baxter State Park.
• Maine is famous for lobster, and almost 90% of all American lobster comes from Maine.
• Each year on the 4th Sunday of March, visitors can visit maple syrup producers and learn the secrets of making maple syrup.