Portland, ME / Auburn, ME
Demographics:
|
DMA Rank
|
Population 2+
|
|
80
|
879,945
|
|
TV Households
|
Cable Penetration
|
|
380,590
|
59.5%
|
|
African American HH Rank
|
Hispanic HH Rank
|
|
145
|
150
|
|
Asian HH Rank
|
Ad Penetration
|
|
117
|
28.6%
|
Stations:
 |
 |
 |
 |
| WCSH | WMTW | WCBB | WGME |
 |
|
 |
 |
| WPFO | WMEA | WPME | WPXT |
Market Profile:
Key Industry/Employment:
Portland/Auburn, Maine consists of 11 counties in the region and also known as Greater Portland, as defined by the U.S. Census Bureau, is an area consisting of three counties in Maine, anchored by the city of Portland and the smaller cities of South Portland and Biddeford. Portland is Maine’s business, financial and retail capital and the largest city in the state and the county seat of Cumberland county. The Portland economy has gradually shifted from fishing, manufacturing and agriculture towards a service-based economy. Many of the U.S. national financial services organizations such as Bank of America, Key Bank, Fidelity Investments, Anthem Blue Cross & Blue Shield, and Aetna have based their Maine organizations in Portland.
Median Income
- $44,487
SMSA Total Retail Sales
- $19,988,746
Interesting Facts
- Ninety percent of the country's toothpick supply is produced in Maine.
- With a total area of 33,215 square miles the state covers nearly as many square miles as the other five New England states combined.
- Portland was first temporarily selected at the state capital. In 1832, the capital was moved to the centrally located site of Augusta.
