With the February sweeps error now in the past, the ratings are in for March 2017.
With the February sweeps error now in the past, the ratings are in for March 2017.
WCVB finished strong, and finished first in most time periods in the households, persons 2+, and adults 25-54 demographics.
Here are the highlights in the A25-54 demo:
- WCVB's NewsCenter 5 EyeOpener won from 4:30am-7am
- WHDH scored a virtual tie against WFXT from 7am-9am, but did squeak out the win
- WHDH was the clear winner against WFXT at 9am
- WHDH finished ahead of WCVB (#2), WBTS (#3), and WBZ (#4) at Noon
- WHDH won at 4pm
- WHDH won 5pm-6pm
- WCVB won at 6pm
- WCVB won at 7pm
- WHDH won against WFXT for the second month in a row, and the second time since it started its 10pm newscast
- WCVB won at 11pm
Of note in the households and persons 2+ demographics, WBTS NBC Boston pulled ahead of FOX 25 at 6pm and 11pm for the first time, finishing in 4th place.
You can compare the results for March 2016 here, and March 2015 here.
You can take a look at the ratings charts below, and you can also watch WCVB's ratings promo and read its attached press release.
