Here is what viewership looked like in the Boston television market for the October 2016 rating period.
Here is what viewership looked like in the Boston television market for the October 2016 rating period.
WCVB won all but one time period in the Households and Persons 2+ demos, WHDH won 4:30pm in both. WCVB and WHDH split most of the wins in the advertiser friendly Adults 25-54 demographic.
Here are the highlights in the A25-54 demo:
- WCVB's NewsCenter 5 EyeOpener won from 4:30am-7am
- WHDH finished ahead of WCVB (#2), and WBZ (#3) at Noon
- WHDH won at 4pm
- WHDH won 5pm-6pm
- WCVB won at 6pm
- WCVB won at 7pm
- WCVB won at 11pm
Looking outside of the A25-54 demo turned up some surprising results. WBZ finished in second place in the Households and Persons 2+ demo from 4:30am-6am; 5pm-6pm, 6pm-6:30pm, and at 11pm pushing WHDH to 3rd place. When WBZ, WCVB and WHDH were competing, WHDH only finished second from 6am-7am and at Noon.
You can take a look at the rating charts, and read the attached press release from WCVB below.
