Here is what viewership looked like in the Boston television market for the May 2016 Sweeps rating period.
Here is what viewership looked like in the Boston television market for the May 2016 Sweeps rating period.
WCVB won all but one time period in the Households and Persons 2+ demos, WHDH won 4:30pm in both. WCVB and WHDH split most of the wins in the advertiser friendly Adults 25-54 demographic, with WFXT winning late news at 10pm.
Here are the highlights in the A25-54 demo:
- WFXT took back the win at 4am ahead of ABC's America This Morning on WCVB
- WCVB's NewsCenter 5 EyeOpener won from 4:30am-7am
- NBC's Today Show on WHDH overtook Good Morning America on WCVB which came in second place from 7am-9am
- WHDH won at 9am
- In the back-and-forth race for number one at noon, WHDH took back the number one spot ahead of WCVB (#2), and WBZ (#3)
- WHDH won 4pm-5pm
- WHDH won 5pm-6pm
- WCVB won at 6pm
- WCVB won at 7pm
- WCVB notes that its long-running news magazine Chronicle came in first place against Jeopardy for the first time since October 2013
- WFXT won at 10pm, doubling nearest competitor WLVI (WHDH), and beating WLVI (WHDH), WSBK (WBZ) & MeTV Boston (WCVB) combined. WFXT's 10pm was almost a virtual tie with the number one newscast at 11pm on WHDH
- WHDH won at 11pm
You can take a look at the rating charts, and read the attached press release from WCVB below.
