Sinclair Names George Kayes GM of WSET in Lynchburg, VA

Sinclair Broadcast Group, Inc. announced that George Kayes has been promoted to General Manager of WSET-TV (ABC) in the Roanoke-Lynchburg, VA market. The announcement was made by Steve Marks, Co-Chief Operating Officer of Sinclair’s television group.

In making the announcement, Mr. Marks said, “We are pleased to promote George to the General Manager position in Roanoke-Lynchburg. In his previous position as General Sales Manager, he was successful in increasing market share and building local relationships.”

“I am excited to take the next step in my career with Sinclair and WSET,” commented Mr. Kayes. “WSET is a leader in Lynchburg and Central Virginia with exceptional talent at all levels. I look forward to continue working with the team and further the tradition of serving our viewers, our communities and our business partners.”

Mr. Kayes most recently and since 2006 served as General Sales Manager of WSET. From 2005 to 2006, he was the Local Sales Manager at WHAS (ABC) in Louisville, KY. From 2002 to 2005 he served as the National Sales Manager and then Local Sales Manager at Sinclair’s WRLH (FOX) in Richmond, VA. Prior to that, he held Account Executive positions at WWBT (NBC) in Richmond, VA and WSAZ (NBC) in Huntington, WV. Mr. Kayes received a Bachelors degree in Business Administration - Management and Finance from Marshall University in Huntington, WV.

Sinclair Broadcast Group, Inc. is the largest and one of the most diversified television broadcasting companies with affiliations with all the major networks.