Rentrak, the leader in precisely measuring movies and TV everywhere, has signed a multi-year agreement with Citadel Communications for WLNE-TV ABC 6 in Providence, RI.
The station becomes the second in Providence to utilize Rentrak's massive and passive measurement system, including Rentrak's single-source automotive information, to sell the value of their audiences and inventory in reaching actual purchasers.
"We are excited to be partnered with Rentrak," said President & COO of Citadel Communications Ray Cole. "Rentrak's massive database measurement will provide WLNE with stable demographic ratings every day of the year. The stability that comes from Rentrak and their Advanced Demographics will allow us to help our station and our advertiser partners reach their specific targets."
"Rentrak is excited to begin working with the Citadel Communications," said Rentrak's Executive Vice President of Local Television Steve Walsh. "We look forward to a long and successful partnership with Citadel."
About Rentrak
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, visit www.rentrak.com.
WLNE Stays with Rentrak for Ratings Information
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