No doubt being a sports anchor isn’t what it used to be. You can’t just put up highlights and scoreboards and survive. Many are being asked to one man band. Some stations are getting rid of sports departments and many others have already done it.
Yet sports still dominates many conversations among regular people, daily. We all know that ESPN has changed the playing field. So what does a sportscaster do, to not only stand out but possibly keep his/her job at all?
Storytelling.
Often when I would tell sports anchors to do more of this, I would get puzzled looks and the sports anchor would walk away shaking his/her head. So let me spell it out. Playing and watching sports are commonplace among many of your viewers. Leisure activities involving sports are an integral part of many people’s lives. You just have to think of sports as more than the latest college or pro game on the weekend. And when you do cover those weekend games, you need to make them have impact.
Before you shake your head in confusion and disgust, look at these key ways to provide that impact.
Storytelling During Sportscasting
- Let’s hear it
- Memorable moments
- Character build
- Make it real
