In December we told you that WWLP-TV NBC 22 was launching a secondary affiliation with the CW Network on its digital 22.2 subchannel. Starting Wednesday, April 1, WWLP will begin broadcasting The CW Springfield, and it will also be carried on Comcast channels 16 and 820 and Charter Cable in the Springfield/Holyoke, MA viewing area.
Up until now, the area had been served by the CW affiliate in Hartford, CT WCCT-TV.
In addition to the newly launched affiliation on WWLP-DT2, WWLP will launch 22News at 10pm on Monday, April 13 on The CW Springfield. President and General Manager of WWLP-22News Bill Pepin said, “We are extremely pleased to offer our viewers a 10 p.m. newscast. Historically, 22News has been the dominant news source in western Massachusetts. A dramatically higher number of local viewers watch 22News over the alternatives in the market. Up to this point, WWLP was not able to offer a 10 p.m. newscast due to our obligations to carry NBC prime programming on our primary channel. Now, our affiliation with the CW on 22.2 allows us to provide our top-rated news to the local market in an earlier late news time period."
In addition to 22News at 10pm, WWLP’s local lifestyle program Mass Appeal, which airs weekdays at 11am, will re-air at 1pm on the CW Springfield starting April 1.
The CW’s prime time schedule includes shows such as Jane the Virgin, Arrow, The Flash, The Vampire Diaries, The Originals, The 100, Supernatural, Reign, The Messengers, and iZombie. Local viewers will be able to watch Springfield native, Paige Turco, in the cast of The 100.
WWLP-TV NBC 22 is a Media General television station providing local news, network, syndicated, and local programming to western Massachusetts. The station also provides superior digital breaking news and weather coverage through its website www.WWLP.com and on all mobile devices.
