Typography

Boston, MA / Manchester, NH

Demographics:

DMA Rank
Population 2+
9
5,926,960
TV Households
Cable Penetration
2,424,240
84.1%
African American HH Rank
Hispanic HH Rank
24
21
Asian HH Rank
Ad Penetration
12
12.4%

 

Stations:

WGBH
WHDT
WMUR
WENH
WYCN
WPXG
WFXZ
WUNI
WSBK
WGBX
WWDP
WTMU
WYDN
WLED
WBIN
WEKW
WLVI
WDPX
WCEA
WNEU
 
WMFP
WUTF
WBPX
 

 

Market Profile:

Key Industry/Employment:

  • Boston is the capital of and largest city in Massachusetts. It is also one of the oldest cities in the United States.
  • Healthcare, Finance, High-Technology Research and Development, medicine and insurance are some of the key industries in Boston.
  • Boston’s local economy is heavily dependent on tourism and higher education. In 2009, the total domestic & overseas visitors to Boston Metropolitan Area were 23.6 million. This included 19.3 million visitors to Boston and Cambridge cities creating a spending impact of 7.2 billion.
  • The region is home to numerous major corporate headquarters, including those of 13 Fortune 500 companies. Liberty Mutual Insurance Group, State Steel Corporation, Genzyme, TJX, Raytheon and Staples are all located in or around Boston and contribute significantly to the area’s gross regional product.
  • With large number of colleges and universities within the city limits as well as the Greater Boston area, the institutions of higher learning are a significant source of employment in the region.

Local Economy

  • The Greater Boston metropolitan area is the sixth-largest economy in the U.S with a total size of $363 billion.
  • Boston city had a population of 617,594 according to the 2010 U.S. Census.
  • Boston city is the anchor of a substantially larger metropolitan area called Greater Boston, which is home to 4.5 million people and is the tenth-largest metropolitan area in the U.S.
  • Educational Institutions contribute significantly to Boston’s economy (in the form of tuition, housing, and patronage of area merchants). With approximately 250,000 new admissions to colleges every year, an estimated $4.8 billion is contributed by students annually to the city's economy.

Unique Characteristics

  • Boston is a hub of higher education. Over 100 colleges and universities are located in the region, most notably Harvard University, the Massachusetts Institute of Technology, and Boston University. The city has a higher proportion of students than any city of its size in the U.S.
  • Forbes ranked Boston as 13th amongst the best cities for Job Growth in 2011 and as the fifth best American city for young professionals.
  • Boston was ranked as the third greenest city in America in 2008 by Popular Science, an online portal reporting on latest in technology, science, gadgets, space and green tech and Sustainlane, an online media company with world's largest social networking Portal for Green Users, ranked the city sixth greenest city in the same year.
  • Boston will have an-all hybrid taxi fleet by the year 2015.
 

Boston Business Watch

Comcast Corporation

NMS : CMCSA - 24 Mar, 4:00pm
37.38
+0.16 (+0.43%) After Hours:
Open 37.24 Mktcap 177.26B
High 37.57 52wk Hight 38.44
Low 37.08 52wk Low 29.73
Vol 17.81M Avg Vol 16.98M
Eps 1.88 P/e 20.94
Currency: USD

CBS Corporation Class B

NYQ : CBS - 24 Mar, 4:00pm
66.90
+0.17 (+0.25%) After Hours:
Open 66.82 Mktcap 27.40B
High 67.24 52wk Hight 68.59
Low 66.61 52wk Low 48.88
Vol 2.09M Avg Vol 3.42M
Eps 4.43 P/e 23.81
Currency: USD

Entravision Communications Corp

NYQ : EVC - 24 Mar, 4:02pm
6.10
+0.00 (+0.00%) After Hours:
Open 6.10 Mktcap 550.29M
High 6.15 52wk Hight 8.31
Low 5.95 52wk Low 4.90
Vol 242373 Avg Vol 479328
Eps 0.23 P/e 27.73
Currency: USD