Adrienne Roark Appointed President/GM of KOIN-TV in Portland, OR

LIN Media today announced that Adrienne Roark has been appointed President and General Manager of KOIN-TV, the local CBS affiliate, in Portland, OR.

 

Ms. Roark is an accomplished television executive with more than 20 years of experience and a proven track record of strengthening television stations’ news positions across all platforms. She will join LIN Media after spending the last four years as Vice President and News Director at KTVT-TV, the local CBS affiliate in Dallas-Fort Worth, TX. During her tenure, Ms. Roark implemented an innovative digital and social media strategy and transformed the station’s largest department into a multiplatform content center that works hand-in-hand with every department to achieve results. Prior to that role, Ms. Roark was News Director at WFOR-TV, the local CBS affiliate in Miami, FL and Assistant News Director for WESH-TV, the local NBC affiliate in Orlando, FL.

 

In her new role that is effective June 23, 2014, Ms. Roark will provide strategic direction, leadership and operational management for KOIN-TV. She will report to Jay Howell, LIN Media’s Vice President Television.

 

“Adrienne is a highly strategic and driven leader that brings an impressive range of large market experience to this position,” said Mr. Howell. “She also has a genuine, heartfelt commitment to meeting the needs of our viewers and advertisers. I am excited to welcome her to the team.”

 

“With the recent launch of the station’s new brand, ‘KOIN 6 - Watching Out For You’, industry-leading digital platforms and an extremely talented team of employees, we have a lot to offer viewers and advertisers, and I am thrilled to become part of this outstanding community,” stated Ms. Roark.

 

Ms. Roark is a three-time regional Emmy winner and the recipient of six regional Edward R. Murrow Awards. She received her Bachelor of Arts in Communications from The Ohio State University and her Ethics Fellowship from The Poynter Institute for Journalism. She is also an active member of several boards and groups, including Investigative Reporters and Editors, Radio Television Digital News Association and The Ohio State University’s Advisory Committee for the College of Arts & Sciences. She will reside in Portland with her husband and two sons.