Nielsen has released its designated market area ranks for the 2015-2016 television season. The ranks tie into advertising dollars due to the estimated reach of TV homes for the stations in each market. The changes go into effect September 26, 2015.
Here are the changes for New England:
| 2015 | 2016 | +/- | DMA | 2015 TV Homes | % US | 2016 TV Homes | % US |
|---|---|---|---|---|---|---|---|
| 7 | 8 | -1 | Boston | 2,423,640 | 2.130 | 2,411,250 | 2.128 |
| 30 | 30 | Hartford | 968,450 | 0.851 | 945,250 | 0.834 | |
| 53 | 52 | +1 | Providence | 605,930 | 0.532 | 603,420 | 0.533 |
| 80 | 80 | Portland | 385,520 | 0.339 | 380,590 | 0.336 | |
| 98 | 98 |
|
Burlington | 309,870 | 0.272 | 304,200 | 0.268 |
| 115 | 116 | -1 | Springfield | 248,290 | 0.218 | 246,500 | 0.218 |
| 156 | 156 | Bangor | 133,890 | 0.118 | 131,990 | 0.116 | |
| 205 | 206 | -1 | Presque Isle | 27,990 | 0.025 | 27,020 | 0.024 |
You can view the changes from 2014 - 2015 here.
Download full 2015-2016 rankings here
Download full 2014-2015 rankings here
Download full 2013-2014 rankings here
