TV news is often accused of exaggerating.
Some of the complaints are warranted. But often times, the exaggeration is not intentional. A big reason why, is using a key word as a crutch. That word is it.
Why is it a no no? The biggest reason is it leaves plenty of wiggle room. In other words, you use it when trying to get around not knowing some key facts.
So how do you work around it? And exactly how powerful is this little word in news copy?
When Writing News Copy Avoid This Word
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