Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

Here is what viewership looked like in Boston for the November 2015 "Sweeps" rating period.

WCVB won all time periods in the Households and Persons 2+ demos, taking back the P2+ noon newscast win from WHDH after two months. WCVB and WHDH split most of the wins in the advertiser friendly Adults 25-54 demographic, and WFXT held on to their win at 10pm.

Here are the highlights in the A25-54 demo:

  • WCVB won all newscasts in the morning from 4am-7am, with WFXT coming in second from 4am-5am, and WHDH coming in second from 5am-7am
  • The Today Show on WHDH won vs. Good Morning America on WCVB (#2), FOX 25 Morning News on WFXT (#3), and CBS This Morning on WBZ (#4)
  • WHDH won 9am-10am vs. WFXT
  • WHDH again took noon ahead of WCVB (#2), and WBZ (#3)
  • WHDH took 5pm-6pm for the third consecutive month, more than tripling the audience of WFXT
  • WCVB won at 6pm
  • WFXT won at 10pm beating the combined audience of WBZ News on WSBK and 7 News on WLVI (M-F & M-Su), and more than doubling the audience of 7 News on WLVI (M-F).
  • WHDH won at 11pm

Telemundo Boston (WNEU-TV) also released ratings this month for their newscast at 11pm (they also have a 6pm newscast). They say that Noticiero Telemundo Boston at 11 PM was the most-watched Spanish-language program in the time period (M-F), scoring a 0.3 rating in the A25-54 demo.

You can compare the November 2015 results to October 2015 here. You can compare November 2015 vs. November 2014 (placement only, no rating points) here.

You can also take a look at the rating charts below, and read the press releases from WCVB, WFXT, and Telemundo Station Group (WNEU).

Read WCVB Press Release Here

Read WFXT Press Release Here

Read Telemundo (WNEU) Press Release Here

 

 

BLOG COMMENTS POWERED BY DISQUS