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The journalist has complicated stories that seem like they should make air. But it is so hard to boil the stories down, they try to avoid the content. This is a natural phase in learning to be a journalist. Let’s talk about some basic guidelines to help you put that story in the newscast, without lunch bagging it with too much information to understand the point.

First let’s talk package techniques.

  • Simplifying Package Information
  • Think Set Up
  • Package focuses on impact and video support
  • Substantive tag of key facts you need to report, but that don’t work well in package

Unfortunately, many news managers need to read this section as well. They often insist on lunch bagging all the information into the reporter package. Then, they get ticked when the package is long, repeats video and seems hard to understand once it airs. So let’s really walk through these steps and the key reasons each step exists so all can see the benefits.

First, you have to start at the beginning. (I know that sounds ridiculous, but if I had a dollar for all the times this hasn’t happened, I would be rich.)  The beginning means two things, today peg, and key background as to why this today peg matters. For example, state lawmakers decide to allow guns on college campuses. The house voted yes, now the senate has too. So you start the coverage of this story with a historic vote today in the state senate. Lawmakers voted to allow guns on college campuses. The senate just passed the measure by a vote of… and last week the house voted in a similar plan. If the governor signs it… this would mean people on college campuses could carry a gun with a permit. This sets up the story, it may or may not have video that usually is boring, and it gets the viewer thinking of questions about impact. You can use video as a set up, or graphics or a combo of both. The point is to lay out why the viewer should watch the upcoming package.

You will then pick one or two key elements describing impact for the package focus. The reporter does not need to tell the viewer that the house voted and the senate voted now because the set up took care of that. The package needs to center on what will this mean when it goes into effect. Is law enforcement ready for this change? Will campuses put in metal detectors? Are professors signing up for classes to learn how to use a gun and get a permit?

Pick one of these ideas and package it.

The tag then needs to have key facts to sum it all up or move it forward. When will this go into effect? How long does it take to get a permit? Think really useful information you can quickly summarize.

For more on how to break down a complicated story as a producer, view the complete article on Survivetvnewsjobs.com.


Beth Johnson

Beth Johnson contributes to New England One's "Surviving Television News."

Beth is a veteran producer and former executive producer who really knows how to get people talking. 

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