Here is a look at what viewership looked like in Boston for the October 2015 rating period.
WCVB won all newscasts in the households demo, and won all but one time period in total persons 2+. WHDH took the noon win again this month in both A25-54 and P2+. WCVB and WHDH pretty much split all of the wins in the advertiser friendly A25-54 demographic, WFXT held on to its position as the number one newscast at 10pm, beating WHDH's newscast on WLVI and WBZ's newscast on WSBK combined in the A25-54, P2+ and HH demos.
Here are the highlights in the A25-54 demo:
- WCVB won the morning, scoring wins at both 4am with ABC News against local news on WFXT, and at 4:30am with local news against WFXT
- The Today Show on WHDH won vs. Good Morning America on WCVB, CBS This Morning on WBZ and Local News on WFXT
- WHDH won at 9am against WFXT
- WHDH won at Noon
- WHDH won from 5pm-6pm for the second month
- WCVB won at 6pm
- WFXT won at 10pm
- WHDH won at 11pm
In comparing the October ratings against September 2015 for the "Stefanos effect" on WFXT's ratings, there weren't really and significant changes versus September in the A25-54 demo. We do not, however, have the results from October 2014 for a year to year comparison.
You can take a look at the rating charts below, and read the press releases from WCVB and WFXT.
http://www.newenglandone.com/news/across-america/item/1011-beau-berman-joins-wtae-in-pittsburgh.html#sigProId8b22780fcc
